Thanks to UWA’s IMC Program, I was more than prepared for the workforce post-graduation. I now serve as the Partner Relations Coordinator for Habitat for Humanity of Tuscaloosa. As the PRC, I represent the organization in a variety of public settings to increase awareness and evaluate the needs of the public and local community groups. I develop compelling messages and content to be used in our marketing materials and on our social media platforms. IMC shaped me with the skills needed to advance this organization. Since I have joined the Habitat family, I have developed their very first online application form. I am forever indebted to the IMC program because it helped me develop and strengthen my marketing and communication skills.