Integrated Marketing Communications

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What is IMC ? 

Calling all creative minds! Are you interested in advertising, graphic design, video production, publishing, or anything in between? If so, our Integrated Marketing Communications (IMC) major has it all. As an IMC student, you will have the opportunity to learn cutting-edge, interdisciplinary, hands-on skills from a group of highly-trained professors with decades of professional experience. You will learn every aspect of communications, as well as creating multimedia campaigns with the most advanced software programs and equipment. By the time you complete the program, you will have developed a professional multimedia portfolio that you will use to secure a career in fields ranging from public relations to journalism to marketing and media planning.



The Undergraduate Programs

Traditional Track

The IMC Full-Time degree combines classroom learning with real-world marketing communications experiences and domestic and global travel opportunities.

Graphic Design Track

The fast pace of today’s digital landscape has opened doors for marketing and advertising like never before. 

Sports Communications Track

The IMC Sports Communication Track allows you to merge your passion for sports with our Traditional IMC Track.

The Graduate Program

The MA in IMC at UWA incorporates aspects of hands-on learning with research and management principles. Students will develop the necessary skills for management-level careers in a number of industries including public relations, marketing, philanthropy, advertising, tourism, social media, graphic design, and multimedia production.

What’s Happening in IMC ?

IMC 3 Competition

 Each year, the IMC Capstone host the IMC3 scholarship conference for high schoolers for free. More info to follow.


Studio 96

Studio 96 gives students extensive hands-on experience and learning producers, audio and video equipment technicians, sound engineering technicians, camera operators, and film and video editors. 


Southeast Journalism Conference

Since the IMC’s initiation in 2012, the program has continued to rank highly among other collegiate communications programs in the southeast. Our students have placed in multiple categories at the annual Southeast Journalism Conference, including:

  • 1st place public relations
  • 1st place multimedia journalism
  • 1st place magazine layout
  • 2nd place TV news program
  • 2nd place TV news reporting
  • 3rd place TV anchoring
  • 2nd place advertising design
  • 2nd place public service journalism


Marketing Club

The UWA Marketing Club takes an annual trip with a group of eligible students and faculty to Walt Disney World in Orlando, Florida. Students participate in a private Hospitality Disney-Style Training Seminar.

– marketing students and imc?



The IMC program at UWA boasts a 100% job placement rate for our graduates. After graduation, our students have found jobs in a variety of industries or secured spots in high-quality graduate programs around the country and all over the world. 


IMC Contact Information

University of West Alabama Integrated Marketing Communications is ______ to reach your goals, make connections, and gain hands-on experience. Schedule your personal visit for a campus tour at the University of West Alabama. Come see our mac labs, studio and even receive a free t-shirt!

Find out more about what you can do in Integrated Marketing Communications from UWA. Please contact:

Dr. Amy Jones, Director of IMC/ Associate Professor of Digital Communications

[email protected]